Direct Mail and Matching Gift Strategies
Join SPI and HEPdata for a Webinar
Speaker: John List
Date: Thursday, December 6, 2012
Time: 2:00-3:00 PM EST
Location: Online at www.HEPdata.com
Direct Mail continues to be one of the major sources of donations over the years. Techniques to boost response rates and dollars raised should include matching gift incentives.
John is the Science of Philanthropy Initiative director, principal investigator and project lead. He is the Chairman of the Department of Economics and the Homer J. Livingston Professor in Economics at the University of Chicago. His research focuses on questions in microeconomics, with a particular emphasis on the use of experimental methods to address both positive and normative issues. Much of his time has been spent developing experimental methods in the field to explore economic aspects of environmental regulations, incentives, preferences, values, and institutions. Recently, he is focused on issues related to the economics of charity, exploring why people give and more generally, optimal incentive schemes for first time as well as warm-list donors.