John List interview on Nonprofit Radio: Lead And Matching Gifts In Your Campaign
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Speaker: John List
Host: Tony Martignetti
Date: Friday, February 8, 2013
Time: 1:00-2:00 PM EST
Location: Online at tonymartignetti.com
Professor John List from the University of Chicago chairs the economics department and founded the Science of Philanthropy Initiative. No longer must fundraisers rely on tradition and conventional wisdom in campaign planning. You have rigorous science to guide you around lead and matching gifts. How big should a lead gift be to impact giving? Will a 1-to-1 match raise as much as a 3-to-1 match? You really should listen.