What Makes People Give?

Source: The New York Times

Date: March 9th 2008

This New York Times article provides us with a little background on John List's work in the area of philanthropy. As far back as 2004, John List was conducting experiments to learn how to increase giving. The question that had been nagging at John List for some time was, 'What makes people give their money away?'.  

Read full article here.