SPI Event

John List

Direct Mail and Matching Gift Strategies

Join SPI and HEPdata for a Webinar


Speaker: John List


Date: Thursday, December 6, 2012

Time: 2:00-3:00 PM EST

Location: Online at www.HEPdata.com







Direct Mail continues to be one of the major sources of donations over the years. Techniques to boost response rates and dollars raised should include matching gift incentives. 
John List, Professor of Economics at the University of Chicago conducted landmark research and did tests using matching gifts to determine if donations actually did increase because of the inclusion of matching gifts. His landmark research into matching gifts and its effect on donations will be of interest to all nonprofits looking to increase revenues.


John is the Science of Philanthropy Initiative director, principal investigator and project lead. He is the Chairman of the Department of Economics and the Homer J. Livingston Professor in Economics at the University of Chicago. His research focuses on questions in microeconomics, with a particular emphasis on the use of experimental methods to address both positive and normative issues. Much of his time has been spent developing experimental methods in the field to explore economic aspects of environmental regulations, incentives, preferences, values, and institutions. Recently, he is focused on issues related to the economics of charity, exploring why people give and more generally, optimal incentive schemes for first time as well as warm-list donors.