SPI Event
John List interview on Nonprofit Radio: Lead And Matching Gifts In Your CampaignJoin SPI and Nonprofit Radio for a live podcast
Speaker: John List Host: Tony Martignetti
Date: Friday, February 8, 2013 Time: 1:00-2:00 PM EST Location: Online at tonymartignetti.com
Resources:
Professor John List from the University of Chicago chairs the economics department and founded the Science of Philanthropy Initiative. No longer must fundraisers rely on tradition and conventional wisdom in campaign planning. You have rigorous science to guide you around lead and matching gifts. How big should a lead gift be to impact giving? Will a 1-to-1 match raise as much as a 3-to-1 match? You really should listen.
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